Winvia Entertainment has agreed to acquire Rev Comps, one of the UK's better-known prize draw platforms, in a cash deal valued at £11.8 million. The agreement has been reached with the Savage family — Robert, Peter and Amy — and covers the full trade, assets and operations of the business. Completion is expected by 1 July 2026.
The Business Being Acquired
Rev Comps has built a recognisable presence in the UK prize draw market since launching in 2019, offering customers the chance to win cars, motorbikes, tech, holidays and cash prizes through daily and scheduled competitions. The platform developed a loyal following, partly through the visible involvement of its founders and a community feel that set it apart from more transactional competitors.
The financial figures attached to the deal reflect a business operating at meaningful scale. For the year ending 31 May 2025, Rev Comps generated more than £80 million in revenue and recorded profit before tax of £2.1 million.
Why Winvia Is Buying It
The acquisition fits into Winvia's broader strategy of consolidating its position across the UK prize draw sector. The group already owns BOTB and Click Competitions, and has made clear that the Rev Comps deal may not be its last move in the space — further acquisition opportunities are already being assessed.
The immediate commercial rationale centres on technology. Winvia intends to migrate Rev Comps onto its own proprietary platform, which it believes will improve operational performance and allow the business to scale more efficiently. Mihai Manoila, CEO of Winvia, described Rev Comps as a "high-quality business" with a strong customer base and brand presence, and said integrating it into Winvia's technology infrastructure should "significantly enhance performance."
How the Deal Is Structured
The £11.8 million consideration is paid in stages rather than as a single upfront sum.
Approximately 45% is due on completion. A further 34% follows once Rev Comps' audited accounts for the year ending 31 May 2026 have been signed off. The remaining 21% is deferred until the second anniversary of completion.
Beyond the headline figure, the Savage family stands to receive additional payments depending on profit growth across the financial years ending December 2027 and December 2028. That earn-out structure gives Winvia downside protection while preserving an incentive for the sellers to support the business through its transition — an arrangement that tends to work best when the founding team remains engaged post-completion.
What Happens to the Team
Winvia has confirmed that key members of Rev Comps' management team will stay on after the deal closes. In a market where customer trust, brand familiarity and consistent engagement are commercial essentials rather than soft considerations, that continuity matters. Abrupt changes in personnel or tone after an acquisition can unsettle established customer bases quickly, and preserving what made Rev Comps recognisable to its audience appears to be part of the plan.
What It Means for the Sector
The Rev Comps acquisition is another sign of a prize draw market moving through a familiar phase of maturation. Rapid growth, rising advertising costs, increasing competition and growing regulatory scrutiny are all pushing the industry toward consolidation — and toward operators with the scale, technology and compliance infrastructure to absorb those pressures.
For Winvia, the deal adds an established brand, a large active customer base and significant revenue to a portfolio that already includes two credible platforms. The strategic logic of building scale in a consolidating market is straightforward.
For Rev Comps users, the immediate picture is one of continuity. Competitions are expected to run as normal through and beyond the completion date. The longer-term question — how the platform evolves under Winvia's ownership, whether the community feel that defined Rev Comps is preserved, and what migration to a new technology platform means in practice — will take more time to answer.
What's clear is that the UK prize draw sector is no longer a collection of independent operators running in parallel. Consolidation is underway, Winvia is driving it, and the Rev Comps deal is unlikely to be the last move in that direction.
