The promise of winning a supercar for the price of a chocolate bar is familiar enough to breed scepticism. But 7days Performance has been operating since 2018, has given away over £60 million in prizes, and carries credentials that set it apart from the more generic competition platforms. Here's a proper look at what the site actually offers and how it holds up.
What Is 7days Performance?
The name comes from the platform's first competition — a Nissan S15 Spec R that sold out in exactly seven days. That draw set the tone for what followed, and the business has grown considerably since. Based in the UK and running for over seven years, 7days sits among the more established names in the domestic competition space.
The format is straightforward: buy tickets for draws covering cars, cash, tech, watches, motorbikes and other high-value prizes. Entry prices start from around 20p on some competitions, with others closer to £1 depending on the prize. Bulk entry discounts are available, and a subscription option exists for regular users — though understanding exactly what that involves before signing up is worth doing carefully, for reasons covered below.
What Can You Win?
Performance and luxury cars are the centrepiece. Lamborghinis, Ferraris, Porsches, BMW M cars and similar high-end prizes feature regularly, and the headline draws are what the platform built its reputation on. Recent winners have taken home a BMW M3, a Lamborghini Urus and a VW Campervan.
The prize range extends beyond cars — motorbikes, watches, tech, cash competitions and campervans all feature, and property draws have appeared too, including a house in Wales valued at £600,000. That said, the selection skews heavily toward automotive prizes, which matters if cars aren't the draw for a particular entrant.
How Do the Draws Work?
Three formats run on the platform. Traditional draws use a random number generator streamed live on Facebook and YouTube — if a winning number falls on an unsold ticket, the generator runs again until a sold ticket is selected. Instant wins resolve immediately, with each ticket either matching a pre-selected winning number or not. Automated draws handle certain competitions through the platform without the live format.
The no-rollovers, no-extensions policy applies across the board. Competitions go ahead on the advertised date regardless of ticket sales. Draw dates don't shift because sales fell short, and prizes don't get substituted. In a sector where extended draws are a common source of frustration, that commitment is a meaningful one.
Are the Draws Fair?
This is where 7days makes a stronger case than most competitors.
The random number generator has been independently tested and certified by Gaming Labs International, a respected testing and compliance organisation within the gaming industry. That means the draw system has been verified by an external body rather than relying purely on the platform's own assurances. 7days was also the first UK prize draw platform to achieve GLI certification for an instant reveal competition — a notable milestone in a sector where independent verification has historically been rare.
The live draw format reinforces that transparency. The process is streamed on social media, comments are read, questions are answered, and the draw happens visibly in real time. Both elements together — independent certification and public live draws — give entrants more confidence in the process than most platforms offer.
It's worth being clear that 7days is not regulated by the UK Gambling Commission. The platform operates as a prize draw rather than a lottery, which is a legal distinction rather than a red flag, but one entrants should understand going in. The platform is signed up to the sector's Voluntary Code of Conduct and provides Responsible Play tools including cool-off and self-exclusion options.
What Are People Saying?
The Trustpilot rating is strong across thousands of reviews. Fast payouts, smooth communication and straightforward prize claiming come up consistently in the positive accounts. Several winners describe cash alternatives arriving within hours of submitting their details — a detail that appears often enough to reflect standard practice.
The negative reviews split broadly into two categories. The first is people who have entered without winning, which is a foreseeable outcome for most entrants and not an indicator of anything wrong with the platform. The second is more specific: subscription cancellation complaints. A number of users report being charged after attempting to cancel, and those accounts are consistent enough to take seriously. Anyone signing up for a subscription should make sure the cancellation process is clearly understood and confirm cancellation has been processed rather than assuming it.
One area that could be improved is the winners section. Names, photos and ticket numbers are listed, which is useful, but connecting those entries directly to the relevant live draw footage would make the record feel more complete. The footage already exists — linking it would be a straightforward improvement.
What Works Well
The GLI certification is the standout. Independent verification of the draw system provides a level of assurance that most competitors in this space simply don't offer.
The guaranteed winner policy means every competition produces a result on the advertised date. Cheap entry points make participation accessible. The live draw format adds transparency and an entertainment dimension that regular entrants seem to genuinely enjoy. The Responsible Play tools — self-exclusion, cool-off periods — reflect a platform that at least acknowledges the risk of over-spending, which not every competition site bothers with.
Seven-plus years of operation and a documented prize pay-out history give 7days a credibility that newer platforms can't match.
What to Watch Out For
The subscription cancellation issue is the most significant concern and the one that warrants the most caution. It doesn't appear to represent the majority experience, but the complaints are specific and recurring.
The prize range, while strong for car enthusiasts, is limited for anyone primarily interested in tech, cash, lifestyle or holiday prizes. Broader competition platforms offer more variety on that front.
Low ticket prices make it easy to enter more often than intended. The appeal of a 20p entry for a Lamborghini is obvious, but across multiple competitions and regular use the spend accumulates. Setting a budget before entering and treating that figure as a hard limit is the most important habit to establish.
The Bottom Line
7days Performance is one of the more credible and well-structured competition platforms in the UK market. Independent draw certification, a no-extensions policy, live draws, a long operating history and consistent winner feedback all point to a platform doing the fundamentals properly.
The subscription handling is worth watching carefully, and the prize range won't appeal equally to everyone. But for car enthusiasts who want a transparent, established platform with genuine prizes and verifiable draws, 7days is a strong option.
Treat it as entertainment, set a limit before buying a single ticket, and go in understanding that most entrants won't win. On those terms, it's one of the better platforms in the space.